Hi, I'm Rita Dubov.
Senior Product Designer with 10+ years of experience turning complex challenges into simple, intuitive digital experiences.
Currently at Payoneer, designing Pricing & Packaging experiences that connect customer needs with business growth.
Selected Work
Gated access
A small UX change that saved $5.2M a year and increased revenue per active user by 50%.
User management
Turning individual accounts into collaborative workspaces, with 72% adoption growth in two months.
Uniper web app
Removing hardware barriers to reach a new generation of digital-savvy seniors.
How I work
I enjoy working where customer needs, business goals, and complex problems meet. I ask questions, challenge assumptions, and work with teams to figure out not just how to build something, but what's worth building in the first place.
I own things end to end.
From understanding the problem to shipping the solution, I'm involved in the whole process. I work through the decisions, challenges, and trade-offs along the way.
I look at the bigger picture.
I don't just focus on the feature in front of me. I think about how it fits into the product, what customers actually need, and what makes sense for the business.
I bring people together.
I work closely with product managers, engineers, customers, and stakeholders. I believe good ideas come from conversations, different perspectives, and working through problems together.
I care about what we shape.
I care about the details, but also about the impact. I want to create experiences that feel simple, solve real problems, and make a difference for both customers and the business.
LET'S CONNECT
Let's make something good.
I'm always happy to connect, exchange ideas, or chat about interesting opportunities.